Positive Energy – Compare with your Neighbors & Reduce Household Usage
August 3, 2009 by simonturner
Filed under Eco Tips
Positive Energy is a new US-based company that provides a social pressure factor to reduce your household energy usage.
By providing information on your energy bills of what your neighbors are using, you are given a like-for-like comparison to see how much power you are using relative to those households in your immediate area.

This is a clever cocktail of behavioural science, marketing techniques and modern information technology that believes in community’s working together being a better mix for success, than distant governments or utility companies telling you to reduce.
And with the financial incentive being that if you reduce your usage you reduce your bills, there seems plenty of reasons to take part.

