How to Make Your Small Business Green
November 12, 2009 by simonturner
Filed under Global, Go Green
“How to Improve Your Bottom Line, Grow Your Brand, Satisfy Your Customers and Save the Planet” by Jennifer Kaplan (Prentice Hall Press; November 3, 2009; $19.95), is an excellent book for any small business owner or employee who is concerned about their company’s impact on the planet and would like to take actions to improve it.
“Going green” is a way for each of us to make a positive impact on our world, (woot!) and it doesn’t have to be expensive. In fact, as Jennifer explains, making your small biz more eco-friendly can save money and boost profits. (woot woot!) GREENING YOUR SMALL BUSINESS tells readers what they need to know to make their business more competitive by making it more eco-conscious. She covers everything from the basics such as recycling, reducing waste, energy efficiency and reducing the carbon footprint, to more in-depth concerns such as green marketing, communications, biz travel, and green employee benefits.
Get it on Amazon at 32% off: http://bit.l y/3SXH2a